What Is Content Marketing Strategy & How To Create One
Everyone is doing content marketing today, but very few are doing it with a strategy. A content strategy is a smart plan that helps you create the right content at the right time for the right people. If you’re a startup, freelancer, or growing business in India, this blog is for you.
What is Content Marketing Strategy? A plan that guides what content to create, how to publish it, and how to use it to meet business goals.
Learn how to create purposeful content that drives traffic, builds trust, and supports your business growth in a smart, strategic way.
Why Your Business Needs It
Saves time and energy
Builds consistent messaging
Improves SEO
Grows customer trust & Engagement
Steps to Build One
Audience Research
(pain points, questions, age, profession)
Goal Setting
(awareness, lead generation, conversions)
Channel Selection
(LinkedIn, YouTube, Website, Email)
Monthly Content Calendar
Posting Frequency
(e.g. 3 posts/week)
Repurposing Strategy
(1 video = 4 reels + 1 blog)
Tools That Help
Canva for visuals
Grammarly for clean writing
ChatGPT for content ideas
HubSpot for planning
Example: A Noida-based real estate broker used content strategy to share project walkthroughs via blogs, increasing leads by 30% in 2 months.
Pro Tip from Yosh Marcom: If you’re confused where to start, let experts at Yosh Marcom guide your brand with a custom content plan that works for your audience, business, and budget.