Yosh Marcom

What Is Content Marketing Strategy & How To Create One

Everyone is doing content marketing today, but very few are doing it with a strategy. A content strategy is a smart plan that helps you create the right content at the right time for the right people. If you’re a startup, freelancer, or growing business in India, this blog is for you.

What is Content Marketing Strategy? A plan that guides what content to create, how to publish it, and how to use it to meet business goals.

Mastering Content Marketing Strategy

Learn how to create purposeful content that drives traffic, builds trust, and supports your business growth in a smart, strategic way.

Why Your Business Needs It

Saves time and energy

Builds consistent messaging

Improves SEO

Grows customer trust & Engagement

Steps to Build One

Audience Research

(pain points, questions, age, profession)

Goal Setting

(awareness, lead generation, conversions)

Channel Selection

(LinkedIn, YouTube, Website, Email)

Monthly Content Calendar

Posting Frequency

(e.g. 3 posts/week)

Repurposing Strategy

(1 video = 4 reels + 1 blog)

Tools That Help

Canva for visuals

Grammarly for clean writing

ChatGPT for content ideas

HubSpot for planning

Example: A Noida-based real estate broker used content strategy to share project walkthroughs via blogs, increasing leads by 30% in 2 months.

Pro Tip from Yosh Marcom: If you’re confused where to start, let experts at Yosh Marcom guide your brand with a custom content plan that works for your audience, business, and budget.

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