Yosh Marcom

India’s Quick Commerce Market: Size, Growth & Big Players

Quick commerce or Q-commerce is India’s latest retail disruption. It promises groceries, medicines, and essentials in 10-20 minutes at your doorstep. What began in metros is now expanding to smaller towns rapidly. At Yosh Marcom, we are helping brands tap into Q-commerce with performance campaigns, affiliate partnerships, and localized ads.

Market Overview (2025)

Current Market Size

₹35,000 crore+

Major Cities

Delhi, Mumbai, Pune, Chandigarh, Bengaluru

CAGR

24% annually

Top Players

• Blinkit (Zomato-backed)

• Zepto (Gen Z favourite)

• Swiggy Instamart

• BB Now (Tata)

Blinkit (Zomato-backed)

Zepto (Gen Z favourite)

Zepto (Gen Z favourite)

Blinkit (Zomato-backed)

Zepto (Gen Z favourite)

How It Works

✅ Dark stores in every 2-3 km radius

✅ AI-based stock prediction

✅ Rider fleets with mobile tracking

Challenges

Low margins

High delivery cost

Burn Rate from VC funding

Why It’s Succeeding

  • Instant needs (ice cream, condoms, sanitary napkins)
  • Night-time convenience
  • Micro-purchase habit of Indian homes

What’s Next

  • Hyperlocal medicine delivery
  • Quick beauty & grooming services
  • Personal shopper bots

Yosh Marcom Perspective: If your D2C or FMCG brand wants to ride the quick commerce wave, we’ll help you get listed, grow visibility, and convert impulse buys into loyal customers. Visit www.yoshmarcom.com to know more.

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