Mother Hospital
- About Client
Mother Hospital, located in Hisar, Haryana, is a leading healthcare institution specializing in Ayurvedic and Homeopathic treatments for various health conditions. The hospital offers services in areas such as men’s sexual health, hair diseases, skin diseases, bone problems, lung diseases, heart diseases, diabetes, and urine diseases.
- Challenges Faced by Mother Hospital
- ⚠️ Limited Online Presence: The hospital had minimal visibility in local search results, leading to fewer patient inquiries and appointments.
- ⚠️ Brand Awareness: There was a need to establish Mother Hospital as a trusted name in Ayurvedic and Homeopathic healthcare within the region.
- ⚠️ Patient Engagement: The hospital sought to improve communication channels to facilitate appointment bookings and patient inquiries.
- Solutions We Provide:
1. Enhanced Online Visibility
- Local SEO Optimization: Optimized the hospital's website with relevant local keywords such as "Homeopathy Hospital in Hisar" and "Ayurvedic treatment in Hisar" to improve search engine rankings.
- Google My Business Profile: Created and optimized the hospital's Google My Business profile with accurate information, operating hours, and patient reviews to enhance local search presence.
2. Brand Development and Digital Marketing
- Website Revamp: Redesigned the hospital's website to provide detailed information about services, departments, and specialties, ensuring a user-friendly experience.
- Content Marketing: Published informative blogs and articles related to various health conditions and treatments offered, positioning the hospital as an authority in the field.
- Social Media Engagement: Established active profiles on platforms like Facebook and Instagram to share health tips, patient testimonials, and hospital updates, fostering community engagement.
3. Facebook Ads Campaign (Lead Generation)
- We launched targeted Facebook ads focused on specific health conditions such as hair fall, sexual wellness, diabetes, and joint pain.
- Each ad was designed with compelling creatives and regional language copy to resonate with the local audience.
- The lead forms were directly integrated into the Facebook platform, ensuring zero friction for users and high-quality lead generation.
- Results: This campaign turned out to be a huge success, delivering a high number of inbound leads at a minimal cost per acquisition. Patients started calling directly from the ad campaigns, improving consultation numbers drastically.
4. Improved Patient Interaction
- Online Appointment System: Implemented an online appointment booking system on the website, allowing patients to schedule consultations easily.
- Responsive Communication: Provided multiple contact options, including phone numbers and email, ensuring prompt responses to patient inquiries.
- Results:
Website Traffic – A steady rise in monthly organic visits from local searches.
Lead Volume – Facebook ad campaigns generated hundreds of qualified leads, especially for men’s health and chronic issues.
Social Media Engagement – Boosted hospital’s visibility and trust through likes, shares, and DM inquiries.
Appointments – More direct calls and web-based bookings through mobile and desktop.