How Yosh Marcom Delivered 3x ROAS for a Scaling EdTech Startup
Moving from a "spray-and-pray" approach to a data-backed, storytelling-led performance strategy.
The Challenge: Why Growth Stalled
Despite a strong product offering live classes and test series, the client faced three critical bottlenecks preventing profitable scale. Click the cards below to explore the diagnosis.
High Cost Per Lead
Generic creatives were attracting low-intent traffic.
The Leaky Funnel
Massive drop-off between trial and purchase.
Ad Fatigue
Declining CTR due to repetitive messaging.
The Solution: Yosh Growth Engagement Model
Yosh Marcom implemented a three-phase overhaul, moving from generic advertising to a "Performance + Storytelling" engine.
Phase 1: The Audit & Narrative Shift
- From Transactional to Aspirational: Shifted messaging from "Buy Course" to "Transform Your Career".
- Creative Overhaul: Replaced stock images with "High-Context Creative" (real student testimonials, behind-the-scenes).
Full-Funnel Restructuring
Hover over stages to see channel strategy
Stage Info
Hover details.
The Execution Timeline
A month-by-month breakdown of how strategic adjustments directly influenced key performance metrics.
Growth Trajectory: ROAS vs Cost Per Lead
Impact Analysis: Before vs After
Month 1: Stabilization
Paused 40% of wasted budget on broad keywords. Launched "Storytelling" creatives on Instagram. Result: CPL -15%.
Month 2: Scaling
Scaled video testimonials and launched "Webinar Funnel" to nurture leads. Conversion rates doubled. ROAS hit 2.1x.
Month 3: Maximization
Aggressive bid strategies and "Urgency" messaging for cart abandoners. ROAS hit 3.2x.