Yosh Marcom

Ecommerce in India: The Journey from Flipkart to 10-Minute Delivery

From waiting 10 days for book delivery to ordering biryani in 10 minutes – ecommerce in India has evolved like never before. This blog covers how ecommerce started, key growth drivers, and what the future holds.

Ecommerce Timeline in India

2007: Flipkart starts with books

2012: COD becomes popular

2015: Amazon gains ground

2018: UPI changes everything

2020: COVID pushes ecommerce deep into tier 2 & 3 cities

2023+: Quick commerce becomes mainstream

Why Ecommerce Grew Fast

Affordable internet (Jio effect)

UPI and mobile wallets

COVID behaviour shift

Tier-2 city adoption

Future Trends

Voice Shopping in Regional Languages

Voice Shopping in Regional Languages

Drone Deliveries

Drone Deliveries

D2C Brands on WhatsApp

D2C Brands on WhatsApp

Future Trends

✅ Drone deliveries

✅ D2C brands on WhatsApp

✅ Voice shopping in regional languages

Fun Fact: India has over 85 crore internet users, with 50% of ecommerce growth coming from towns like Ranchi, Surat, and Kochi.

Insight by Yosh Marcom: For ecommerce brands looking to scale in Tier 2 cities, content + performance marketing is the best formula. We’ve helped multiple D2C players grow using regional SEO and WhatsApp integration.

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