Active Clothing
- About Client
Active Clothing Co. Limited is a prominent apparel manufacturer based in India, specializing in sweaters, jackets, t-shirts, joggers, and shoe uppers. With over 2,000 employees and a vast annual production capacity, the brand caters to men’s, women’s, and children’s wear on a global scale. Despite consistent growth and partnerships with international names like Levi’s, the company lacked a digital presence that matched its manufacturing excellence.
- Challenges Faced by Active Clothing:
The major challenge was visibility. While the company was operationally strong, it had minimal brand recall online. Their communication lacked storytelling that could connect with international buyers. Outdated company profiles, weak social media presence, and no clear digital strategy made it harder to build credibility in a highly competitive global market.
- Solutions We Provide:
At Yosh Marcom, we began with a complete brand audit and market analysis. We revamped their company profile and content to reflect their scale and capability. A clean, modern narrative was developed to position them as a quality-first, globally trusted manufacturer. We also built their presence on professional platforms like LinkedIn and launched a targeted content strategy to attract and engage international clients.
- Results Achieved for Active Clothing:
The results were immediate and impactful. Active Clothing experienced improved engagement and increased B2B inquiries. Their updated digital identity helped them secure stronger connections with global buyers, supporting their jump from ₹212.34 crore revenue in FY 2023–24 toward a projected ₹300 crore in FY 2024–25.